I've worked with all kinds of clients, from culture-defining brands to early-stage startups.

In total, my words have reached over 1 billion people worldwide.


I've worked on a variety of projects for the world's most popular music streaming service — most notably within the Design Systems team.

As part of this I helped build Encore, Spotify's new approach to design systems. Today, it's used by thousands of designers and engineers to build the world's most popular streaming service — read more about it in this blog post.


I work with the UX team to make the world's best-selling game easy to use, fun to play, and accessible to everyone.

We're constantly thinking up new solutions to enable incredible player experiences for the 300 million players across the Minecraft franchise.


I rethought the entire user experience for the world's fastest-growing social media app through the lens of content design, creating a class-leading experience for its 70 million users.


I worked with the design team to fully rethink the brand positioning and tone of voice for the global leader in form creation tools, while making significant improvements to the user experience of their products.


When the popular collaborative whiteboarding tool rebranded from RealtimeBoard to Miro, I helped with defining their new tone of voice, creating a brand story and communicating the changes to the world.

Audemars Piguet

Founded in 1875, Audemars Piguet creates some of the world's most exclusive and sought-after timepieces. I collaborated with them on a total redesign of their digital customer experience.

Open UI

In collaboration with a group of talented design thinkers, I helped create Open UI, an open source design for contact tracing apps. It later became the basis for the official COVID-19 tracing app of the Netherlands.


I worked with the most popular ridesharing app in the Netherlands and Germany on their new app.


I helped the world's leading creator of electric bikes with their content strategy.

TCC Global

I developed an all-new content strategy for the world's leading retail loyalty agency.


I teamed up with this innovative recruitment platform on their content strategy.


I collaborated with the world's leading building materials company on their new mobile experience.


I helped this international retailer of design items with developing a new kind of retail experience.

Here are some other clients I've worked for. Want to learn more about any of these projects? Just reach out!

Tommy Hilfiger



Talpa Network


Innovation Lighthouse


Pause Wellness



Amsterdam Dance Event

De Volkskrant

The Student Hotel

The Outline




WONDR Experience